The rapid development of data communication in the modern era demands a secure exchange of information. Steganography is the technique of data hiding. Thus, video steganography means hiding data inside a video file. Existing systems work on the LSB technique and has a defined format in which data is stored and can be easily guessed by the intruder. The proposed method is based on the Pixel Value Extraction of RGB model which uses Bit insertion technique to insert the text within the Video file. Usually, the hackers focus on LSB bits for secret data extraction but the proposed technique utilizes the MSB bits that make it more secure from unauthorized access. This system focuses on the data security approach when combined with encryption and steganographic techniques for secret communication by hiding it inside the video.