The study is mainly on creating awareness about digitalization and also how in recent times retail business has been impacted and how both online and offline businesses have equal importance. As in the current era digitalization is gaining fame, this research will also study the various ways to improve the marketing and selling strategies of these enterprises by making the best use of the online platform. The market is a competitive and dynamic place. Hence in order to sustain in this dynamic environment, the proprietor should inculcate a few efficient skills that can boom the business. One way is to be creative in their ideas, the business should think of such a product or service which has very less substitutes or is unique in its own way so that customers can differentiate the commodity of a particular business. For this research, relevant data was collected via questionnaire and was analyzed by the use of tabulation and simple percentage methods. Also, the information collected through primary and secondary sources was analyzed and interpretation is done by the use of bar diagrams.