This paper is published in Volume-7, Issue-3, 2021
Area
Marketing
Author
Dr. M. Bhuvaneswari, Dr. S. Kamalasaravanan, V. Kanimozhi
Org/Univ
Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India
Pub. Date
07 June, 2021
Paper ID
V7I3-1686
Publisher
Keywords
UPI, Mobile phone, digital payment mode

Citationsacebook

IEEE
Dr. M. Bhuvaneswari, Dr. S. Kamalasaravanan, V. Kanimozhi. A study on consumer behaviour towards UPI (Unified Payment Interface) payment application based in Nilgiris District, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Dr. M. Bhuvaneswari, Dr. S. Kamalasaravanan, V. Kanimozhi (2021). A study on consumer behaviour towards UPI (Unified Payment Interface) payment application based in Nilgiris District. International Journal of Advance Research, Ideas and Innovations in Technology, 7(3) www.IJARIIT.com.

MLA
Dr. M. Bhuvaneswari, Dr. S. Kamalasaravanan, V. Kanimozhi. "A study on consumer behaviour towards UPI (Unified Payment Interface) payment application based in Nilgiris District." International Journal of Advance Research, Ideas and Innovations in Technology 7.3 (2021). www.IJARIIT.com.

Abstract

It is imperative in the current period that digital payment is one important area where all the consumers and customers should be aware. The reasons are enormous like digital India and mechanization of e-documentation. Nowadays the physical payment mode becomes critical due to various reasons like time and safety. This enabled e-payment methods like internet banking and this again made simpler with android mobile phones. Keeping this concept the research work framed based on the consumer behavior towards UPI (Unified payments interface). The objective of this study is to know the Consumer awareness, Consumer Perception, and Consumer Satisfaction. The research design used in this study is descriptive research design, with the primary data collection method along with a structured questionnaire which constitutes 105 respndents and the statistical techniques used are chi-square, ANOVA analysis and Multiple Regression. On UPI payment application, the study was restricted only to the village Erumadu, Nilgiris district.