The study emphasis on emotional attitude and emotional purchase intention, where the study focused on six major items under Emotional Attitude and Emotional purchase Intention. The main purpose of the study is to find the direct effect of Emotional Attitude on Emotional Purchase Intention. It also emphasizes how these impacts the customer’s attitude regarding age, gender, and qualification. This study is applicable in terms of objective and various hypotheses are implemented. To collect the data self-administered questionnaire was designed and the data is collected from the region of Hyderabad, Using a convenient sample of 97 respondents. The data is analyzed with assorted methods like frequency calculation and the Chi-squared test. It was found that gender, age, and education qualification had a very significant role to play. Amos was used to finding the direct effect of Emotional Attitude on Emotional Purchase Intention.