It is a common feature that there are several people will surround the vehicles when they stopped at traffic signals. Some of them are beggars. But most of them are vendors trying to sell articles which will available either on the online platforms are nowhere. This marketplace is captioned as ‘The Indian Street Malls’ or The drive in malls’. The prices are also at affordable levels and quality is also relatively good. It became imperative to study the phenomenon on how would a consumer react to such scenarios and what are the parameters impacting their decisions. This study can be utilized for introduction of new products, new concepts @ This system can be used by Government and Social groups to spread messages about traffic, health, and community various other welfare programmes. This will also help these vendors improve their business and organize their business in a better way. All together this system can better be utilized for the welfare of the society at large, with a little improvisation.