Investment means putting your money to work for you. It is a different way to think about how to make money. Growing up, most of us taught that we could earn our income only by getting a job & working. And that’s exactly what most of us do. This report is about the study were to identify the preference of investors towards various investment avenues, public awareness & preference of mutual funds and find out the purpose and objectives of the investment. Also, the risk profile was accessed information pertaining to the factors affecting the choice of mutual preferred mutual funds scheme’s purpose of investment, etc. The research design adopted was a descriptive type. The sampling technique adopted was cluster simple random sampling. A total of 120 samples were interviewed and appropriate data were collected. All the data were compiled and analyzed, using descriptive statistics as well as inferential statistics. Simple percentage analysis was used for descriptive analysis. Cross tabulation and chi-square were used for the inferential statistics. There are many different ways we can go through making an investment.