Mother Nature equips newborns with a wonderful innate sense of cues. Breast Crawl, demonstrates process of initiating breastfeeding exclusively by baby’s own ability. WHO and UNICEF recommend early initiation of breastfeeding for lower neonatal mortality. Evidences show that early initiation of breastfeeding can prevent 22% of all deaths among babies below one month in developing countries. About 16% of neonatal deaths could be prevented is all infants were breastfed from day 1 & 22% if breastfed within 1st hour after birth. Nurses as health professionals if work in coordination as team to bring forth & promote Breast crawl initiative into maternity hospital; it will be beneficial for Mother and Baby. Methodology: The research methodology adopted for the study was Pre experimental research approach. Consisting of one group pretest-posttest design. A structured teaching programme on Breast Crawl was administered to staff nurses & their level of knowledge was assessed. Semi-structured questionnaire were prepared for assessing the Pre & Post knowledge. Validity was established by the experts. Pilot study was conducted to check the feasibility of the study. The reliability of tool was done by test retest method and Pearson correlation formula. The reliability score was 0.86 which shows that the tool is reliable. Data collection was done on 100 samples by Non- Probability Convenient method. Pretest was taken; structured teaching programme was administered & on the 7th day Posttest was conducted. The collected data was tabulated in the master sheet and analyzed using descriptive and inferential statistics. Paired t-test to compare pretest and posttest knowledge scores of staff nurses regarding breast crawl was used. T-value was 31.8. Since p-value is very small (less than 0.05), the null hypothesis is rejected. Average knowledge score in pretest was 6.4, post test was 17.3. The association between knowledge and demographic variables was assessed using Chi square test. Since all the p- values are larger, (> 0.05), there was no evidence against null hypothesis. None of the demographic variables were found to have significant association with knowledge score. Indicating that structured teaching programme on assessing knowledge regarding breast crawl is effective.