Today it is necessary to take a fresh look at the communications process and strategy adopted by different political parties to reach out to their voters (consumers). Many political parties have developed a systematic approach to gain the support of voters. The process of reaching out to voters occurs not merely during the elections but is a process that goes on throughout the year. This research paper aims to analyze usage of Integrated Marketing Communications of Major Political Parties on Consumers (Voters) in Tamil Nadu and Kerala in recent assembly elections 2021