ABSTRACT Humans have always had the need to communicate with one another. We use communication as a means of social interactions. Communication is vital to building relationships. Modern forms of communication allow users to stay in touch with friends and family from anywhere in the world. The need for improvement in communication led to the development of Printing Press, Telegraph, fax machine, telephone, Radio, Television, and satellite. In the 20th century, the internet was born which allowed for the creation of social media platforms. The first recognizable social media site called the SixDegrees.com, followed by AOL instant messenger, Friendster, LinkedIn, MySpace, Facebook, Twitter, Instagram, Snapchat e.t.c. Multimedia is a combination of text, audio, images, animations, video and interactive content. Multimedia can be recorded, played, displayed, interacted with or accessed by information content processing devices. Social media is defined as a platform, websites, and applications that enable users to communicate create and share content. Social media uses multimedia to create content and enable users to communicate and share information. Facebook is a social networking site that allows users to post comments, share photographs, chat live, watch videos and post links to news and other interesting content on the web. The explosive growth of multimedia on social media platforms has revolutionized interactions. Before users only chat and read the information on social media platforms but nowadays, users have a very high engagement with the different forms of multimedia like sharing, liking, disliking, commenting, tagging e.t.c. This research is aimed at finding the most preferred type of multimedia on the platform of Facebook from the users perspective. 1. To determine the most favorite form of multimedia used by users of Facebook. 2. To find the reason for selecting the most preferred multimedia form. 3. To measure the time spent by users on a particular form of multimedia on Facebook. 4. To let users know the amount of time they spent on the Facebook social media platform. For the research methodology, a questionnaire was developed and primary data were collected from respondents. A total of 200 questionnaires were distributed in Jaipur city of Rajasthan in India. A total of 185 participants responded to the questionnaires. The data collected was entered and analyzed using the Statistical Package for the Social Sciences SPSS software. The research result found: a. The age bracket that mostly uses Facebook is 24 to 34 years. b. The overall most preferred type of multimedia on Facebook is text. c. All the different types of multimedia video, text, images, and audio can be all used for sport, education, politics, and entertainment. d. The time spent watching video per day corresponds to the type of multimedia preferred on Facebook. Those that spend more than two hours on Facebook preferred watching videos. In conclusion, Social media platforms are applications that enable users to connect to other users by setting up personal profiles, inviting friends to have access to these profiles, and allowing messages between the social circles. As social media platforms such as Facebook keeps evolving, information is made into various multimedia types like images, text, video, audio. This allows users to choose and communicate using any type of multimedia they prefer or combine more than one type of multimedia to communicate.