Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages. They wanted to be able to go back in time and bring back flavors of the summer holidays. From that idea, they introduced seasonal drinks and kept the older generations alive. These drinks were favored through the ages and told a story of their own. By filling the main gap and bringing back traditional drinks, the product was layered with memories and emotional insights. While many believe the product is the hero, and PaperBoat’s product range definitely fulfills that, the company is entirely focused on the customers. The customer-centricity and the motto to touch the lives of people was what led it to be successful.