This study investigates the prevalence and trends of gender-based violence (GBV) discussions on Instagram in Tanzania, focusing on content from 12 prominent influencers. It highlights the role of social media in raising awareness and advocating against GBV. Using the Dragonfly Effect model, the research examines how targeted campaigns on social media can drive attention, engagement, and action. Data was collected through systematic sampling of Instagram posts and interviews with influencers. The findings reveal Instagram’s potential to amplify awareness of GBV but also highlight persistent challenges such as misinformation and victim-blaming. The analysis shows alarming trends in GBV, especially affecting women and marginalized groups, with issues like harassment, discrimination, and hate speech hindering women's participation in online discussions. The study calls for a multi-faceted approach to combat GBV, including better policy enforcement, user education, and strategic influencer engagement. It recommends that Instagram improve its reporting mechanisms, implement stricter policies, and provide educational campaigns for awareness. The study also suggests enhancing algorithm transparency, establishing diverse moderation teams, creating dedicated support systems for victims, and fostering community support to ensure a safer online environment.