The growth of Theme Parks and their impact on the Indian Economy have attracted considerable attention in recent years. Theme parks represent major development in contemporary leisure and recreation. In this research paper, a review of the application of operations research methods in the theme park industry is provided. The operation efficiency of theme park attractions using the data envelopment analysis, The installation area, installation cost, and annual repair cost are set as input factors and the number of annual users and customer satisfaction as output factors. The results show that the roller coaster-type attractions were less efficient than other types of attractions while rotating-type attractions were relatively more efficient. However, an importance performance analysis on individual attraction’s efficiency and satisfaction showed that operational efficiency should not be the sole consideration in attraction installation. In addition, the projection points for input factors for efficient use of attractions and the appropriate reference set for benchmarking are provided as guideline for attraction efficiency management.