The first external expression of a human being’s soul is art. Art surrounds life, without us being aware of it. Art education in India is witnessing a remarkable shift. Art students interact through creative expression by encouraging cultural literacy. The main part of art and design education is to foster imagination by expressing it in a creative manner. The study aims to determine how important it is to incorporate art education in teaching and learning for visual media students at the college level. It also aims to record what students learn in art classes and how they apply their knowledge in the digital age. The study adopts qualitative analysis through interview techniques and documents conducted with visual media students