“Artificial intelligence is the new electricity” (Ng). This paper highlights the importance and development of artificial intelligence in finance. It discusses various topics like challenges faced, applications in today’s firms, and more. In a future where intelligent systems drive financial innovation and sustainability; the study highlights the bright possibilities for AI in finance. This study provides insights into the changing relationship between AI and finance through thorough analysis and synthesis, opening the door for more investigation and research on this intriguing topic. This paper examines how artificial intelligence modernizes operations and helps firms maintain a competitive edge in the market.