This study examines the role of social media usage in enhancing organizational performance at the Drug Control and Enforcement Authority (DCEA) Headquarters in Tanzania. The research aims to evaluate how staff utilize various social media platforms, identify the most frequently used platforms, and analyze their impact on internal communication and productivity. Employing a descriptive study design, data were collected through structured questionnaires and interviews from a sample predominantly composed of respondents (60%) aged 30 and above. Analysis using SPSS version 23.0 revealed that WhatsApp was the most widely used platform (60%), followed by Instagram (20%), Facebook (12.5%), and Twitter (7.5%). Additionally, 78.8% of respondents accessed social media primarily through smartphones, highlighting the significant role of mobile technology in daily operations. The findings indicate that social media is vital for facilitating internal communication, with 85% of respondents using it for work-related information sharing and collaboration. Furthermore, 75% acknowledged that social media enhances productivity by enabling faster access to information and improving connectivity among colleagues. However, concerns regarding privacy (38.8%) and potential distractions (3.8%) were also noted. To optimize the benefits of social media while addressing associated risks, the study recommends developing clear organizational policies to govern its use. These guidelines should define appropriate usage boundaries, establish protocols for safeguarding sensitive information, and promote responsible engagement aligned with organizational objectives. Additionally, training programs on effective social media use could further enhance staff awareness. This research provides valuable insights into the strategic implications of social media within organizational settings, emphasizing the need for tailored approaches to effectively harness its benefits.