The internet access is increasingly shifting from the traditional desktop displays to high-resolution giant screen displays. While websites are not optimized for such giant screens, it often delivers a distorted, disconnected and annoying user experience. The challenge in a large display is related to content scaling and placing them on the predictable places to gain visibility. There is a limited research done in this area and we attempted a series of studies in establishing the challenges a user faces while browsing on a large display. We conducted 3 independent pilot studies to understand the problem and discussed the need to create web design guidelines for large displays.