This paper is published in Volume-2, Issue-6, 2016
Area
Management
Author
Radhika Wadhera
Org/Univ
Pacific Academy of Higher Education and Research University, Udaipur, India
Keywords
Celebrity Endorsement
Citations
IEEE
Radhika Wadhera. Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Radhika Wadhera (2016). Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement. International Journal of Advance Research, Ideas and Innovations in Technology, 2(6) www.IJARIIT.com.
MLA
Radhika Wadhera. "Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement." International Journal of Advance Research, Ideas and Innovations in Technology 2.6 (2016). www.IJARIIT.com.
Radhika Wadhera. Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Radhika Wadhera (2016). Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement. International Journal of Advance Research, Ideas and Innovations in Technology, 2(6) www.IJARIIT.com.
MLA
Radhika Wadhera. "Celebrities and Social Cause- Detailed Analysis of Importance of Choosing a Celebrity Followed by Pulse Polio Advertisement." International Journal of Advance Research, Ideas and Innovations in Technology 2.6 (2016). www.IJARIIT.com.
Abstract
The term Celebrity refers to an individual who is known to the public (actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman, 1979).The objective of this research paper was to examine the celebrity endorsements impact on society as a whole, its positive and negative effects on the society. For achieving the objective of the study an empirical study was designed and for the collection of data questionnaire was used. To analyse data descriptive statistic and ANOVA test was used.
