Optical Brightening Agents (OBA) manufacturing industry is currently facing tough market competition and environmental issues, demanding productivity improvement and waste reduction by adopting Cleaner Production (CP) techniques. Majority of OBA manufacturing industries are operated based on conventional practices generating higher quantum of wastes. Adoption of adequate CP options would not only result in waste reduction but also in productivity improvement by better processes efficiencies, optimization of resource consumption, etc. During the study, probable CP options have been identified based on the causes of generation waste streams and then identified CP options were screened and evaluated based on their economic feasibilities. It was attempted to determine costs and benefits possible from eliminating/reducing the waste streams in monetary terms and also to calculate the payback period for each of the CP options. The aim of this study was to derive the CP options that may be practically implemented by the industry for reducing the waste generation and improving productivity.