With the advent of significant changes in technology, this article has analyzed the online and offline marketing strategies. The purpose of this study is to identify different marketing strategies in both online and offline platforms and their effects on customer satisfaction and customer commitment to the company’s product. We have attempted to throw light on the effects of integrated marketing communication on both online and offline purchases. We have attempted to provide clearer pros and cons of both online and offline marketing and sales which can bring about significant variations in the amount of profits earned by the company. The convenience factor for the customer in making online or offline purchases partially has a role to play in the effectiveness of the marketing strategies. This shows a connecting chain between consumer convenience, effectiveness of the marketing strategy, consumer satisfaction, consumer commitment and brand loyalty. It also includes concepts like comparisons between online and offline demand and price variants which forms the base of marketing products of these companies.