This paper is published in Volume-10, Issue-5, 2024
Area
Psychology
Author
Kabir Bhattacharya
Org/Univ
Heritage Xperiential Learning School, Gurugram, India
Keywords
Payment, Digital, UPI, Economy, Demonetization, Merchant Discount Rate, Growth, Cashless
Citations
IEEE
Kabir Bhattacharya. Consumer Behaviour of UPI Applications / Companies, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Kabir Bhattacharya (2024). Consumer Behaviour of UPI Applications / Companies. International Journal of Advance Research, Ideas and Innovations in Technology, 10(5) www.IJARIIT.com.
MLA
Kabir Bhattacharya. "Consumer Behaviour of UPI Applications / Companies." International Journal of Advance Research, Ideas and Innovations in Technology 10.5 (2024). www.IJARIIT.com.
Kabir Bhattacharya. Consumer Behaviour of UPI Applications / Companies, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Kabir Bhattacharya (2024). Consumer Behaviour of UPI Applications / Companies. International Journal of Advance Research, Ideas and Innovations in Technology, 10(5) www.IJARIIT.com.
MLA
Kabir Bhattacharya. "Consumer Behaviour of UPI Applications / Companies." International Journal of Advance Research, Ideas and Innovations in Technology 10.5 (2024). www.IJARIIT.com.
Abstract
Abstract: Due to factors such as demonetization and COVID-19, UPI has quickly become India’s first choice when it comes to digital payment and is now being incorporated in other countries such as Bhutan and, more recently, France. This research paper explores the various reasons behind the rapid growth of UPI since its introduction in 2016 and why it has become so easy to adopt and integrate into our daily transactions. The paper compares UPI to other forms of digital transactions, and cash transactions, and goes into depth on the advantages, as well as barriers, faced when using UPI.
