Toilet soap industry has been facing severe cut-throat competition among the Multi-National Companies, national and local and international as well as global players. The level of penetration in toilet soaps spread in urban and semi-urban areas are very high. Consumer satisfaction happens when the perceived performance and the expectations match equally. If the perceived performance crosses the expectations results in customer delighting and better satisfaction. Customer satisfaction results in quality related issues. Many studies in this area show that the costs and efforts of acquiring a new customer are more than retaining the existing ones.