The changing consumer demands for eco-friendly products and services in all industrial sectors have paved way for constant growth and development of the real estate sector, especially in Delhi-NCR. The growing interest towards green products in real estate can be attributed to the fact that quality of air is decreasing day by day. According to few reports, buildings consume more than 30% of energy utilizing 40% of resources while simultaneously generating 40% of wastes and 35% of harmful greenhouse gases. So this study is focused on consumer’s acceptance and willingness to pay more for green building products in Delhi-NCR. For the purpose of the study 150 commercial property owners were contacted to identify the factors stimulating them to pay premium prices for sustainable buildings over conventional buildings. From the results, it was found that environmental attitude, green awareness, architectural factors and social influence significantly influence the customer willingness to pay higher prices for green buildings. Social Influence is the strongest factor that has positively influenced the customer inner will to pay premium prices for green buildings. The research also provides an in-depth understanding of factors stimulating customers to go green in the context of construction industry specifically in Delhi-NCR region.