This paper is published in Volume-10, Issue-4, 2024
Area
Business Management
Author
Samarth Shrivas
Org/Univ
Independent Researcher, India
Keywords
Arsenal Football Club, Corporate Sponsorship, Financial Stability, Brand Visibility, Emirates Stadium, Sobha Realty, Commercial Success, Sports Marketing, Revenue Streams, Kit Sponsorship, Naming Rights, Global Profile, Influencer Partnerships, Football Economics.
Citations
IEEE
Samarth Shrivas. Corporate Sponsorships and Arsenal F.C.’S Financial Evolution, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Samarth Shrivas (2024). Corporate Sponsorships and Arsenal F.C.’S Financial Evolution. International Journal of Advance Research, Ideas and Innovations in Technology, 10(4) www.IJARIIT.com.
MLA
Samarth Shrivas. "Corporate Sponsorships and Arsenal F.C.’S Financial Evolution." International Journal of Advance Research, Ideas and Innovations in Technology 10.4 (2024). www.IJARIIT.com.
Samarth Shrivas. Corporate Sponsorships and Arsenal F.C.’S Financial Evolution, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Samarth Shrivas (2024). Corporate Sponsorships and Arsenal F.C.’S Financial Evolution. International Journal of Advance Research, Ideas and Innovations in Technology, 10(4) www.IJARIIT.com.
MLA
Samarth Shrivas. "Corporate Sponsorships and Arsenal F.C.’S Financial Evolution." International Journal of Advance Research, Ideas and Innovations in Technology 10.4 (2024). www.IJARIIT.com.
Abstract
This research explores Arsenal Football Club's strategic use of corporate sponsorships to bolster its financial stability and global brand presence. It examines key sponsorship deals, including the Emirates Stadium naming rights and agreements with Nike, Puma, Adidas, and PRIME, illustrating their role in transforming Arsenal into a commercial powerhouse. The study highlights the club's innovative approach, particularly through the PRIME and Sobha Realty partnerships, emphasizing the importance of adapting to modern sponsorship dynamics. Arsenal's successful strategies provide valuable insights into sports finance and set a benchmark for financial acumen and commercial success in football.