With the growing number of reader ship as well as newspapers and their district editions coupled with improved transportation facility the newspaper industry has seen a sea change in its circulation, commercial advertisement and other aspects. At this out set it has become imperative for looking at the content that is being published in the vernacular languages’ particularly district tabloids. I made a brief and quick survey in erstwhile four northern Telangana Districts, as to the qualification and standards of the reporters / contributors / stringers. Generally, only one person who is working as district head is having university degrees or certification from journalism school. Occasionally this in charge is assisted by another qualified person. In most of the cases the remaining staff is drop-outs from colleges or pursuing education privately and working for newspaper. The payment of wages and other emoluments are dependent not only on the length of the news but also strength (?) i.e., the sensation it has created. The news from such sensational stringers etc., have had precedence over others. This aspect is also seen from the advertisement revenue being mopped up by the particular contributor.