This paper offers views on the various marketing types and the role that digital marketing plays in India in today’s digital era. Digital marketing has changed the way businesses function and has made work less complicated and it is now easier for the consumer to shop for products and services. Digital channels like the internet, mobile phones and email have provided brands with new pathways for advertising and customer interaction. Brands can now easily interact with their target audience using social media platforms like Facebook, Instagram and YouTube. This paper also talks about the role that digital marketing plays in India and the tremendous growth and the changes that took place in the digital landscape of India after the launch of ‘Digital India’ – A campaign that was launched by Prime Minister Narendra Modi in 2015 to improve India’s digital infrastructure. This study conclusively proves how effective digital marketing can be if the campaigns are properly designed and executed.