We frequently hear that somebody has started a new App it is getting good no of hits every day or somebody has started a new business and getting a good response. Now there is a good environment to start the new business & with Entrepreneurial spirit, everybody needs to start business or start-ups. Now it is not necessary to invest in land and hoardings to sale your products. With the modernization, a seller has many platforms like e-sale, internet sale, etc., everything is available only it This article puts focus on Entrepreneurial spirit and its characteristics with a marketing perspective.