Event management is a multidisciplinary occupation, it is an exciting and continuously growing industry. It attracts people who possess creative talents, and organizational skills which they use to execute all event and event-related functions. Event managers are in a work environment in which no two days are the same. Events not only provide people with Entertainment, Unique, and Memorable experiences but also have the ability to reflect and mold a society. Thus it becomes important for an Event Manager or Event Management organisation to understand their Capabilities, Target Market and the Trends in the Event Management Industry, the marketing of their services also need to be done right in order to keep the present customers informed and attract new potential customers, not to forget to remain a step ahead of the competition in this ever-evolving industry. Social Media Marketing is gaining more and more acknowledgment with various industries increasing brand awareness and focusing on increasing their interactions with their customer. Similar practices of using social media to promote the event and event-related content can be useful for an organization in the event management industry too.