The broad objective of this research paper is to ascertain the factors preventing undergraduate students in Mumbai, Maharashtra, from investing. The specific objectives under this include determining the impact of age, gender, and annual income of the student’s family, on the factors preventing these undergraduate students from investing. The survey technique of research was used, and the primary tool for gathering data was the questionnaire. The study design is “Explanatory” in nature. It can serve as a starting point for more in-depth studies. The Chi-square test was used for analysing the data. Out of the sample population for the survey, a sample size of 215 respondents has been taken into consideration. The chi-square test was used to determine whether a difference between observed data and expected data is due to chance, or if it is due to a relationship between the variables you are studying. It was observed that age played a factor in the market volatility and influence on peers while gender affected the risk and market volatility. It was also found annual income does not affect risk appetite and age does not impact the complexity of the market as a factor preventing investment. Investing is an important part of financial literacy that undergraduate students should consider, but there are several factors that deter them from doing so. This paper explores these factors in detail, including limited financial resources, a lack of knowledge about investment, fear of risk and uncertainty, gender influences, and the impact of peers on decision-making. It is crucial to understand these factors to help students overcome the barriers to investing and achieve financial success in the long run.