This paper is published in Volume-3, Issue-6, 2017
Area
Masters of Business Administration
Author
Pooja A. Patil
Org/Univ
KLS Gogte Institute of Technology, Belagavi, Karnataka, India
Pub. Date
17 November, 2017
Paper ID
V3I6-1259
Publisher
Keywords
PayTM, Demoetization, Growth, Digital payment

Citationsacebook

IEEE
Pooja A. Patil. Has Demonetization Really Helped in Growth of PayTM?, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Pooja A. Patil (2017). Has Demonetization Really Helped in Growth of PayTM?. International Journal of Advance Research, Ideas and Innovations in Technology, 3(6) www.IJARIIT.com.

MLA
Pooja A. Patil. "Has Demonetization Really Helped in Growth of PayTM?." International Journal of Advance Research, Ideas and Innovations in Technology 3.6 (2017). www.IJARIIT.com.

Abstract

Information Technology sector in India is making progress at rates way beyond what was expected 30 years back. The new India is educated and everybody in the nation needs the best and most upgraded methodologies for their self-business. PayTM a digital payment platform was launched in 2010 by One97 communication. Over the most recent 6 years, it has advanced over and has turned into the main decision of the clients among all the current installment stages in India. It started by allowing the recharges for mobile phones, but soon it started providing payment options for other utilities such as the metro card, Direct To Home (DTH), data cards, electricity and water bills, flight and bus tickets. Demonetization was a defining moment for PayTM before demonetization individuals knew about PayTM yet did not want to utilize it but rather after Demonetization PayTM made it more demanding to pay with its computerized installment choice. There was around 1000% growth in the money added to its wallet, 300% rise in-app download and a gain of 20 million new users was recorded within 2 months. The demonetization where causing the possibility of change in spending behavior as a result of moving to instruments other than cash. The objective of the study is to understand how PayTM has grown after demonetization. The information collected will be from various articles, case studies and research papers of PayTM.