Small and Marginal Fisher-folk, Farmers, Livestock owners need optimal information from the sky, ground and from the surrounding environment at the right time from the right source to move up the curve of Income Generation. Most support they seek is not in the form of money or assets but a little knowledge to make a decision which could help them cope with a situation and prevent them from thinking of the inevitable on their fight to balance their walk on the tight rope of the livelihood chosen by them. To minimize arbitrage out of time difference, not for profit programs aim to cover a maximum number of homogenous farmers/fisher-folk lateral literates using Information Communication Technology (ICT). They also have a toll free helpline number which gives them assurance of the existence of the users. A potential user of information immediately confirms the customized content in conversation with an expert to confirm the content of the voice message and also to understand better over a dialogue in his own language. Many other users learn from such peer who has confirmed it with an expert. We see that this kind of Attention Economy, which uses ICT, depends on Persuasion Technology (E.g. A voice message requires a text follow up and then many times conversation with a human expert in users own language then alone he uses (adopts) the information delivered). In this given scenario we may measure the value of information by the amount of risk reduced.