Information and communication technology in agriculture (ICT in agriculture), also known as e-agriculture, focuses on the enhancement of agricultural and rural development through improved information and communication processes. Mobile Phone has emerged the scenario of communication. It is a fast and reliable source of communication for dissemination of Information related to new innovation or alter for upcoming calamities. Recent year the mobiles are becoming affordable and useful tool for farming community. Poor accesses to agricultural information are the major constraints in the growth of agricultural productivity in India. In this context e-Kapas Network Project under Technical Mission on cotton (TMC MM-1.6) ensures the availability of right information at right time at the doorstep of clients. ICAR-Central Institute for Cotton Research, Nagpur has introduced the novel extension mechanisms e-Kapas Network project nationally since April 2012. The AICCIP center of Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola was also one of participating center of this project with specific assignments to be completed in the various stages. These ICT Model were succeeded as the opportunities to the cotton growers to get relevant, location specific, timely agro-advisory services along with powerful platform for cotton scientists deliver appropriate cotton technologies to farmers to improve the efficiency of current manual system by saving time, money and making technologies available ‘anywhere & anytime’ to users. AICCIP, Akola under Dr. PDKV, Akola center has actively registered their participation by registering about 15,930 farmers from Vidharbha region along with document with fifty two FAQs and developed the script for documentary on rainfed cotton cultivation. The favorable attitude of farmers towards ICT as an effective and efficient information support tool would lead to stronger conviction and efficient extension programme planning in changing agri-rural environment.