Celebrity Endorsements are an important aspect of marketing that helps the brands to gain attention and improve their brand image. There are many aspects of celebrities that appeal to consumers, such as trustworthiness, credibility, attractiveness, expertise and product-celebrity match. Endorsements don’t only add to the brand image of the company, but it also increases the image of the celebrity endorser. Luxury brands require endorsements in order to improve consumer perception through the endorser’s personality. This paper helps to see the impact of celebrity brand endorsements on buying behavior towards the luxury brands and affirms the attributes that appeal to the consumers.