Impulsive buying behavior is psychological and depends on the customer traits and other factors affecting customer decisions. Firms take advantage of this by using various strategies. The main focus of the work is on the usage of impulsive buying by the firms to promote sales. Also, different personality traits are also studied that influence impulsive buying. Some of the strategies used by a firm which are studied in this work are the placement of the product, store environment, etc. Also how marketers are using this concept in E-impulsive buying, by showing similar products as suggestions or ‘frequently bought together’. Customer buys the goods even when it might or might not be required by him/her. Plastic money is also one the factor that influences impulsive buying as with this problem of carrying enough cash is removed. Impulse buying is most of the times linked with happiness and joy but also considered to be related to negative emotions and a decrease in self-confidence. From a marketers point of view keeping the environment of the store in such a way that promotes impulsive buying is increasing customer loyalty. The relationship between these strategies used by firms and customer reactions are also studied. It is also said that technology does not create impulsive consumers but rather provide impulsive consumers more goods to buy and more and more options to choose from. Merchandising strategies like the positioning of the products and keeping a check on the customer’s shopping from the shop like checking a number of items purchased each time, frequency of coming to the store, etc.