The Indian Financial Investment market is an ever developing industry, which has a very high potential of developing to new levels in the near future. The Indian Economy is vouched for a double-digit growth rate in the near future which has sent a very optimistic note to the investors in the financial market. The Indian Financial Investment Market is known for its variety of offers which range from the Money Market to the Capital Market offerings. An Analysis of the Investment market products has become of a prime importance to the offering firms as well as the investors in order to achieve the requisite level of confidence and acceptability for the product. This study Analyses the Indian Investment market considering the Marketing mix parameters and the acceptance of any new product financial product offering like Cryptocurrency Investments in the Indian Market