Road transport is the important mode of transport next to Railway transport in Land transport of India. Road transport has the advantages of low cost, connecting the most number of places including villages, accessibility to all levels of people. Indian road carries 85 percent of the passengers and 70 percent of the freight traffic of the country. Artificial intelligence (AI) is a branch of computer science that aims to create intelligent machines. It has become an essential part of the technology in road transport. Digitalization, electrification, automation and the sharing economy are fast transforming transport services. Intelligent Transport System(ITS) is a part of AI which plays an important role in making the road transport smarter by applying various techniques. This paper deals with the techniques used in ITS, ITS technologies used in developed countries, the scenario of Indian cities where congestion is the main issue, participation of government organization in ITS, utilities of ITS in India and Sensing technologies used in ITS.