Today, Companies are discovering internet a great marketing prospect and social media a valuable brand promotional proposal. While the companies use these digital platforms as a global window to search for talent, marketers are scanning the medium to drive products and are using it for objective market research. Compared with traditional media, these innovative media allows customers to give their feedback and at times be a part of the product design process, too. Internet, especially social media, has proved to be vastly constructive for businesses for reducing costs, improving customer services and creating an online profile of the business.