Technologies are not still and the Internet of Things concept introduces a lot of new possibilities for innovation, new products, and user applications. All devices become truly personal and the medical sector is not an exclusion. Telemedicine is a new approach to diagnostic and treatment, while smart healthcare solutions provide the user an ultimate health control. The purpose of my study is to understand what the eHealth sector is and to provide clear guidelines for business and IT specialists on how to enter the smart healthcare market. I analyzed the current market situation, made audience research in Fin- land, and prepared a whitepaper with basic rules, which can help to develop and design a valuable, secure product for personal use, which gives maximum profit for the company and ultimate usage convenience and experience for selected consumers. The following topics are covered in the paper: needs and requirements of healthcare IoT, regulations, adoption, IoT user experience, security, and so on. I hope my work will help specialists from different fields to understand the personal healthcare Internet of Things and to open new operating areas. Finally, I applied all collected theoretical knowledge and designed a smart insulin pump, which is an innovative and new product on today’s market.