This paper is published in Volume-4, Issue-1, 2018
Area
Business
Author
Muskan Jain, Kavira Mangu Mangu Nelly
Org/Univ
Christ University, Bangalore, Karnataka, India
Keywords
Pop Music, TV-Dramas, South Korea, Disruption, Innovation.
Citations
IEEE
Muskan Jain, Kavira Mangu Mangu Nelly. K-Pop and K-Dramas: A Billion Dollar Business, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Muskan Jain, Kavira Mangu Mangu Nelly (2018). K-Pop and K-Dramas: A Billion Dollar Business. International Journal of Advance Research, Ideas and Innovations in Technology, 4(1) www.IJARIIT.com.
MLA
Muskan Jain, Kavira Mangu Mangu Nelly. "K-Pop and K-Dramas: A Billion Dollar Business." International Journal of Advance Research, Ideas and Innovations in Technology 4.1 (2018). www.IJARIIT.com.
Muskan Jain, Kavira Mangu Mangu Nelly. K-Pop and K-Dramas: A Billion Dollar Business, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Muskan Jain, Kavira Mangu Mangu Nelly (2018). K-Pop and K-Dramas: A Billion Dollar Business. International Journal of Advance Research, Ideas and Innovations in Technology, 4(1) www.IJARIIT.com.
MLA
Muskan Jain, Kavira Mangu Mangu Nelly. "K-Pop and K-Dramas: A Billion Dollar Business." International Journal of Advance Research, Ideas and Innovations in Technology 4.1 (2018). www.IJARIIT.com.
Abstract
The paper demonstrates how the South Korean Pop music and TV-dramas have proven their mark around the globe. With the ever-growing popularity of these entertainment methods from Korea, they are not only topping music and tv charts but also evolving into a business worth billions of dollars and most importantly it looks sustainable with the innovation and disruption they are bringing into the world market.
