The article focuses on the supply chain of fresh fruits and vegetables in the Indian market and the various post-harvest losses that take place during the inefficiency of its supply chain. The concept of the cold chain is used to describe the supply chain cycles of these fragile and perishable goods through thermal and refrigerated packaging methods and the logistical planning to retain its quality and increase its life cycle. India’s aggregate yield of fruits and vegetables is appreciably high but so is its post-harvest wastage. Thus, to curb this issue and make the sector more profitable, the cold chain needs to be efficiently implemented. However, the country faces various setbacks that disturbs the successful implementation of the same, such as, uneven distribution of cold storages throughout the country which ultimately disturbs the distribution channels, outdated refrigeration technology, unawareness about the system amongst the people involved throughout the chain, inconsistent power supply on which the cold storage systems depend on, and inability to invest in the system due high capital requirement. India also lags in providing technological up-gradation and implementation of modern-day tools like the intelligent container, smart warehouses, and better cold storage systems equipped with sensors that detect temperatures. The article highlights the problems in the current supply chain model and suggestions are given considering the existing successful techniques and methods which are nearly absent in the Indian supply chain. The article also highlights the wide potential of the cold chain industry which is also extensively supported by the Government of India that provides various incentives to influence the growth of the industry.