The importance of innovation in the current business strategy modern day’s technology is one of the most powerful weapons to a successful company. This marketing innovation construct and its associated strategic activities are clearly distinguished from product and process innovation, better-enabling researchers and practitioners to identify new and updated paths from innovation to firm performance. Marketing innovation and technology is one of the factor surveys along with rival competitors and along with long term substance in the market. Technology is helping to increase produces qualities product and easy to distributes. Innovation and technology will provide customer loyalty and reach the target group. The innovation has been executed in many companies and they are running their business successfully. They are Nestle, windows operator, and various cell phones, etc. To conclude if you’re trying to enhance your marketing activity or create new things or new development products hence, this paper attempts to find the opportunities and challenges to the organization and innovations products under the study area.