The evolution of marketing has been noteworthy over the centuries. Marketing plays an essential role in determining the prosperity of a business. Achieving the targetted sales figures, expanding and diversifying your business, and creating your brand’s equity depend upon strategically investing the available capital and simultaneously adopting the marketing strategies. This article formalizes a model that allows analysis of the present marketing mix. The detailed, descriptive, and surveyed research, also provides an idea to marketers and can be used as a tool to assist marketing strategies. Elucidates marketing, its traditional, and modern concepts, the difference between marketing and selling, to the explanation of the 7Ps, 4As, and 4Cs of Marketing. For further details, please read the research paper. Marketing Mix, SWOT Analysis, 4P, Value Investing, Growth Investing, Momentum Investing, Dollar – Cost Averaging