This paper is to examine the marketing of Library resources and services to the engineering college students.  Engineering education is needed to market their resources and services proactively to the students who are not familiar with the electronic environment. Librarians are needed to consider these learners' characteristics, language proficiency, learning styles and their subjects of interests.  This paper also suggests users’ web workflow strengthen the library visibility. Librarians can be very effective in applying their skills to the marketing process in libraries.