This paper is published in Volume-7, Issue-4, 2021
Area
Engineering
Author
Levi Ptang Uny Cheworei
Org/Univ
Andhra University, Visakhapatnam, Andhra Pradesh, India
Pub. Date
11 August, 2021
Paper ID
V7I4-1727
Publisher
Keywords
The Survey Questionnaire, Service Quality, Factor Analysis (FA), Analytic Hierarchy Process (AHP), Technique for Order Preference Similarity to Ideal Solution (TOPSIS)

Citationsacebook

IEEE
Levi Ptang Uny Cheworei. Measurement of service quality in the banking system -A case study of State Bank of India (SBI), International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Levi Ptang Uny Cheworei (2021). Measurement of service quality in the banking system -A case study of State Bank of India (SBI). International Journal of Advance Research, Ideas and Innovations in Technology, 7(4) www.IJARIIT.com.

MLA
Levi Ptang Uny Cheworei. "Measurement of service quality in the banking system -A case study of State Bank of India (SBI)." International Journal of Advance Research, Ideas and Innovations in Technology 7.4 (2021). www.IJARIIT.com.

Abstract

The rapid growth in population and technology in India has led to rapid development in the service industry in the country. The aim of this study is to establish the aspects of the customer’s view on the service quality offered at the State Bank of India (SBI). To place customer’s needs into the quality dimension, a Survey questionnaire is developed to obtain customers' responses on the level of quality of services offered. Then, Factor analysis (FA) was carried out on the customer responses obtained through a questionnaire survey. Analytic Hierarchy Process (AHP) basically helps to establish the weights of the banking service quality dimensions. Technique for Order Preference Similarity to Ideal Solution (TOPSIS) is employed to obtain the ranking of different branches basing on the weights of quality dimension obtain from AHP.