Nudge theory can mainly be credited to two academics—Richard H. Thaler and Cass R. Sunstein. Thaler and Sunstein defined their concept as: “A nudge, as we will use the term, is an aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any op)ons or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap" Nudge Theory has great implications in many fields such as public health, financial markets, government, fundraising, etc. In this paper, I aim to explore the question “What are some nudges that e-commerce companies exploit to increase sales”. I have aimed to structure this paper in chronological order of the nudges that a consumer is expected to come across when buying any product. For this, I have gone onto the popular e-commerce website amazon.com and seen some of the possible nudges used there are. At the end of the paper, I also discuss the limitations of nudge theory