Operational intelligence in a new domain which is being explored by every business industry to know their customers in a better way possible and satisfy their need. Whenever customers want to purchase any product from a retail website they put a lot of time in searching for the right product at right price from right place. Its becomes difficult to get all this things at one place customer has to check all the sites on which the product is available and then compare and then decide even after deciding he is not sure whether he is getting the product at right price and getting all this information at real time is tedious task. The main objective involves, getting the required information of product price from different websites at real time whenever the customer wants to make a comparison. Giving appropriate discounts on the product so that the business is not in loss and the customers are retained, sending proper messages to respective customer at proper time regarding the best offers. Tracking the customer activities and making its use to the fullest for the benefits of the business industry. The websites which are present till date to not help customer find the right product at right price no real-time comparison of product prices are shown at one place. The customer select product after doing his research and then purchase the product depending on the reviews of the product and the feedback from other customers. There is no mechanism to check whether the reviews provided by other customers are genuine or not. Getting all the information about price at a single place will save time and won't keep a customer in a blind spot while purchasing the product from right place at right price. They will get instant messages regarding the rise or fall of prices or the discounts which will be provided along with that they do not need to worry about the feedback of the product as the products which are being provided is from same brand or company which other websites provide. The website is just a platform for B2C e-commerce