Decision making as a progressive and analytical method in operations research serves the basis for estimating potential outcomes for any given subject matter. The objective of any rational business to stay competitive is to optimize while deriving maximum utility. For an F&B industry, adapting to customer tastes and preferences is a highly challenging task. An aggressive industry in itself, the feasibility of the many different options through quantitative and qualitative analysis holds prudence. To enhance decisions, assignment problem as a technique helps to derive relevant conclusions, as in this case, the optimal assignment of a franchise with respect to its location on the many influential factors. This justification provides a necessary breakdown of how any firm facing expansion can consider the options available.