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The Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case of Tanzania Revenue Authority (TRA) Headquarters in Dar es Salaam

This paper presents selected findings from the research entitled “Assessing the Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case Study of the Tanzania Revenue Authority (TRA) Headquarters.” It investigates the impact of social media on voluntary tax compliance within Tanzania. Utilizing a qualitative methodology and a case study framework, data were gathered through interviews, observations, and document analysis involving 15 staff members of the TRA. The results indicated that platforms such as Facebook, Twitter, and WhatsApp are crucial in promoting taxpayer engagement and compliance. The study concluded that well-implemented social media strategies can significantly enhance tax compliance rates by increasing transparency and delivering timely information. This study recommends that the TRA improve its social media strategies by integrating interactive content that addresses taxpayers' concerns and inquiries. This paper presents selected findings from the research entitled “Assessing the Use of Social Media in Enhancing Voluntary Tax Compliance in Tanzania: A Case Study of the Tanzania Revenue Authority (TRA) Headquarters.” It investigates the impact of social media on voluntary tax compliance within Tanzania. Utilizing a qualitative methodology and a case study framework, data were gathered through interviews, observations, and document analysis involving 15 staff members of the TRA. The results indicated that platforms such as Facebook, Twitter, and WhatsApp are crucial to taxpayer engagement and compliance. The study concluded that well-implemented social media strategies can significantly enhance tax compliance rates by increasing transparency and delivering timely information. This study recommends that the TRA improve its social media strategies by integrating interactive content that addresses taxpayers' concerns and inquiries.

Published by: Benedict Liwenga, Dr. Francis Ng’atigwa

Author: Benedict Liwenga

Paper ID: V10I6-1144

Paper Status: published

Published: November 5, 2024

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Research Paper

Assessment of Social Media Usage in Enhancing Organisational Performance in Tanzania: A Case of Drug Control and Enforcement Authority Headquarters

This study examines the role of social media usage in enhancing organizational performance at the Drug Control and Enforcement Authority (DCEA) Headquarters in Tanzania. The research aims to evaluate how staff utilize various social media platforms, identify the most frequently used platforms, and analyze their impact on internal communication and productivity. Employing a descriptive study design, data were collected through structured questionnaires and interviews from a sample predominantly composed of respondents (60%) aged 30 and above. Analysis using SPSS version 23.0 revealed that WhatsApp was the most widely used platform (60%), followed by Instagram (20%), Facebook (12.5%), and Twitter (7.5%). Additionally, 78.8% of respondents accessed social media primarily through smartphones, highlighting the significant role of mobile technology in daily operations. The findings indicate that social media is vital for facilitating internal communication, with 85% of respondents using it for work-related information sharing and collaboration. Furthermore, 75% acknowledged that social media enhances productivity by enabling faster access to information and improving connectivity among colleagues. However, concerns regarding privacy (38.8%) and potential distractions (3.8%) were also noted. To optimize the benefits of social media while addressing associated risks, the study recommends developing clear organizational policies to govern its use. These guidelines should define appropriate usage boundaries, establish protocols for safeguarding sensitive information, and promote responsible engagement aligned with organizational objectives. Additionally, training programs on effective social media use could further enhance staff awareness. This research provides valuable insights into the strategic implications of social media within organizational settings, emphasizing the need for tailored approaches to effectively harness its benefits.

Published by: Lilian Matho, Dr. Rajendran Britto

Author: Lilian Matho

Paper ID: V10I6-1147

Paper Status: published

Published: November 5, 2024

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Research Paper

The Role of Shamba Mtaji Program on TBC-FM in Improving Soil Fertility in Tanzania: A Case of Mbwawa Ward, Kibaha Town Council in Coastal Region, Tanzania

This study explores the impact of the radio program Shamba Mtaji, broadcast on TBF-FM, on promoting soil fertility practices in Mbwawa Ward, Kibaha Town Council, Tanzania. The research was supported by three central objectives: identification of problems in soil fertility raised in the program, analysis of the methods used in the production of the program, and assessment of perceived strengths and weaknesses of the program among its listeners. It utilized a case study design wherein 114 respondents from three streets in Mbwawa Ward, namely Mbwawa, Miswe Duka, and Miswe Chini, were surveyed using questionnaires, focus group discussions, interviews, participatory rural appraisal, and document review. This study is informed by the diffusion of innovation and uses and gratifications theories. Results indicate that Shamba Mtaji is valued by both crop and livestock farmers due to its emphasis on soil fertility. However, most of the listeners did not realize that facts, and issues relating to soil fertility were relatively new to many of them. It concludes by suggesting a need for a change in the timing of the program to make it more accessible to its audience; secondly, its message should be complemented through other channels such as loudspeaker announcements; and thirdly, holding advocacy meetings to enhance farmer participation. With these suggestions put into practice, this may lead to sustainable agriculture and more responsible use of land resources where the selling of land to non-agricultural enterprises will be minimized.

Published by: Innocent Byarugaba, Dr. Francis Ng’atigwa

Author: Innocent Byarugaba

Paper ID: V10I6-1148

Paper Status: published

Published: November 5, 2024

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Research Paper

Recommended Athletic Consumption of Carbohydrates: A Review

This paper explores the relationship between carbohydrate consumption and its effect on athletic performance with deep insight into the timing, amount, diets, and temperature. Evaluating data from different research papers found that carbohydrates can be crucial in sustaining and increasing athletic performance. However, most studies emphasize the importance of personalized carbohydrate consumption and caution against common diet trends on social media. One common trend is that consuming carbohydrates 2-4 hours before physical exercise can improve glycogen storage and performance. Recommendations on carbohydrate consumption may vary depending on intensity and duration, while overconsumption may hinder athletic performance.

Published by: Zsa Zsa Anouk Wyler

Author: Zsa Zsa Anouk Wyler

Paper ID: V10I5-1321

Paper Status: published

Published: November 5, 2024

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Research Paper

From Classroom to Career: Analysing Employability Challenges and Opportunities for Graduates in the AI Era in India and China

The relentless pace of artificial intelligence (AI) advancement is recalibrating the employment landscape, yielding a complex interplay of opportunities and obstacles for fresh graduates in India and China. This study delves into the employability dichotomy confronting graduates in these nations, underscoring the pressing issues of skills disparity, educational revitalization, and mental well-being. Through a comparative analysis, this research endeavors to unearth innovative solutions for bridging the employability chasm, ensuring graduates are adeptly equipped to navigate the AI-driven job market. The findings underscore the imperative of a synergistic triad – educational institutions, industries, and policymakers – to converge and cultivate a future-ready workforce, fostering resilience, adaptability, and technological fluency.

Published by: Ashita Anosh Gavit

Author: Ashita Anosh Gavit

Paper ID: V10I6-1136

Paper Status: published

Published: November 4, 2024

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Research Paper

Evaluation of the Use of Visualizations in Data Journalism Articles on Mwananchi and the Chanzo Websites in Tanzania

This study evaluated the use of visualizations in data journalism articles on Mwananchi and The Chanzo websites in Tanzania. The study had three specific objectives: to examine the frequency of journalists’ data visualization usage; to identify the appearance of data visualizations in data-driven articles; and, to uncover the challenges journalists face in using visualizations. The study employed mixed-methods approach. Purposive sampling was used to select 59 respondents from Mwananchi and The Chanzo. The study used questionnaires and content analysis to collect data, which were analyzed using the Statistical Package for the Social Sciences (SPSS). The findings revealed that 34% of journalists rarely used data visualizations; while 25% used them occasionally; 17% used often; 16% never used; and 8% used very often. Among the 52 analyzed articles, 38% included visualizations, with Mwananchi having a slightly higher usage rate (42%) compared to The Chanzo (35%). The Findings means that still there is low usage of visualizations in most of the data articles. The study recommends comprehensive training programs to enhance journalists' data journalism skills, access to advanced visualization tools, and ongoing support to improve data-driven storytelling.

Published by: George Helahela, Camilius Nikata

Author: George Helahela

Paper ID: V10I6-1139

Paper Status: published

Published: November 4, 2024

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