Role of Web 2.0 Technology in Social Media Marketing
Social media or Web 2.0 new generation of internet application explores the aptitude and potential of this application as influences of consumer behavior and marketing instruments. Social media application can be used in two ways: as “passive marketing tools” i.e. as sources of market intelligence, as “active marketing tool” as the platform of communication/promotion customer interaction and customer feedback. Social media and Web 2.0 application of an effective and low-cost tool for strategies marketing instruments substantially support marketing operations in the virtual and physical marketplace. Web 2.0 redefined a way people use information and communication services. Web 2.0 enabled the global proliferation of a social networking which again is a foundation for social media marketing. This paper main purpose is to define Web 2.0 technology as strategic marketing instruments in social media marketing and also define the strategy of social media marketing.
Published by: Jyoti Rohilla
Author: Jyoti Rohilla
Paper ID: V3I1-1317
Paper Status: published
Published: February 6, 2017
A Study Paper on Video Based Steganography
Steganography is the practice of hiding secret message or private information within other multimedia data i.e. text, image, audio or video. Recently video steganography has become privilege for providing large amount of data to be transferred secretly. Video is simply a collection of images, hence more space is available for hiding of information based on factors such as carrying files, type of message to be embedded and method of compression used etc., the technique used in video steganography can differ. The strength of Steganographic technique lies in its capacity to keep the message as secret as possible and also the amount of data that can be hidden, as large as possible. In spite of the fact that numerous approaches already exist in video steganography researches are going on in this field. This paper gives a survey on the methods used in this area.
Published by: Himani Trivedi, Prof. Arpit Rana
Author: Himani Trivedi
Paper ID: V3I1-1315
Paper Status: published
Published: February 4, 2017
Essence of Pre-Service Teacher Education for the Teachers of Higher Education of General Stream
In India, there is provision for pre - service teacher education for the teachers of pre-primary, primary, secondary and higher secondary level. Now it is compulsory in many states. But there is no program for pre - service teacher education for the teachers of higher education, i.e. for the teachers of colleges and universities. From our experience, we can guess that pre - service teacher education is very important for the teachers of colleges and universities because without training and practice of teaching and education about the teaching profession teacher can't teach and work properly in higher education institutions. Therefore the investigator tried to study on the issue. He communicated with teachers of higher education of different states, especially of West Bengal and then got the findings.
Published by: Sourav Mahato
Author: Sourav Mahato
Paper ID: V3I1-1313
Paper Status: published
Published: February 3, 2017
Soil Pollution and Soil Remediation Techniques
In a general sense, soil pollution definition is the presence of toxic chemicals (pollutants or contaminants) in soil in high enough concentrations to be of risk to human health and/or ecosystem. Additionally, even when the levels of contaminants in soil are not of risk, soil pollution may occur simply due to the fact that the levels of the contaminants in soil exceed the levels that are naturally present in soil (in the case of contaminants which occur naturally in soil). Soil pollutants include a large variety of contaminants or chemicals (organic and inorganic), which could be both naturally occurring in soil and man-made. In both cases, the main soil pollution causes are the human activities (i.e., the accumulation of those chemicals in soil at levels of health risk is due to human activities such as accidental leaks and spills, dumping, manufacturing processes, etc.) 125 major contaminated sites across the country 175 million hectare (out of 329 million ha) are considered degraded 40 % of chemical fertilizers leached into soil 14 States are affected by Fluoride contamination • > 65 percent of India’s villages are exposed to residual pesticides risk Heavy metals beyond permissible limits affecting GW of 40 districts from 13 states. This is possible due to the complex soil environment involving the presence of other chemicals and natural conditions which may interact with the released pollutants Various causes for soil pollution are detailed below. Of these cases, sites are important causes of soil pollution in the urban area due to their almost ubiquitous nature. In general, any chemical handled at construction sites may pollute the soil. However, the higher risk comes from those chemicals that may travel easier through the air (as fine particulate matter) and which are resistant to degradation and bioaccumulate in living organisms. Enhancing functional capacities of various tiers Strategic interventions in critical areas Innovating funding mechanisms and PPP Building synergies for expediting decision making Community mobilization: awareness and education. While in situ remediation is more cost effective, the thoroughness of this method is less effective than the ex situ remediation. Ex situ remediation is less cost effective but is a more thorough remediation method. This paper will evaluate the benefits and costs of each technique
Published by: Md. Jalal Uddin, G. Aditya sagar, J. Jagdeeshwar
Author: Md. Jalal Uddin
Paper ID: V3I1-1312
Paper Status: published
Published: February 3, 2017
CFD Analysis of Concentric Tube Heat Exchanger Using Twisted Tapes
In this paper, the three-dimensional CFD modeling studies on heat transfer, friction factor and thermal performance of concentric tube heat exchanger using twisted tapes (Plain, V-cut, Jagged V-cut) with different twist ratios (y=2.0, 4.0) are used. Twisted tapes are used to augment the heat transfer by creating turbulence in the fluid flow. Various methods are applied to increase the thermal performance of heat transfer devices such as treated surfaces, rough surfaces, swirling flow devices, coiled tubes, and surface tension devices. Out of these twisted tape method is used to increase the thermal performance. Twisted tape inserts on the effectiveness of heat exchanger have analyzed for different Reynolds Number. The maximum thermal performance factor was obtained by the Jagged V-cut twisted tape (H=50) insert compare to other twisted tapes. Simultaneously the friction factor has been analyzed.
Published by: S. Naveen, S. Bhuvaneshwaran
Author: S. Naveen
Paper ID: V3I1-1311
Paper Status: published
Published: February 3, 2017
Relationship of Image Management and Corporate Performance
In this era of globalization and ever-improving technologies, the corporate environment has become highly competitive. With many options available, it has become difficult to secure customer loyalty. After having made a good product one needs to tackle the competition also. An effort is made here to find out if corporate reputation and corporate image today are the real keys that have the potential to impact customer loyalty in favor of the firm? The present study aims to discover that corporate that focused on image management as a continuous effort are more successful in comparison to those corporate that have not used this tool effectively or not used it at all.
Published by: Neha Singh
Author: Neha Singh
Paper ID: V3I1-1307
Paper Status: published
Published: February 2, 2017
