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Research Paper

Soft Power Propaganda or Diplomacy? A Detailed Exploration of Russia’s, India’s, and Korea’s Soft Power Tactics.

This paper discusses the emerging importance of soft power in global diplomacy from various perspectives, particularly the forms and methods developed in international cooperation, trust building, and categorizing cultural influence. Using the contexts of three case studies- Russia, India, and South Korea, this paper further elucidates how countries engage in soft power strategies from media influence, and cultural exchanges, to technological leadership in boosting their countries' global ranking. The analysis extends to how soft power works in the mold of global challenges and geopolitical tensions, where potential future diplomatic relations might take shape.

Published by: Hiya Kaur Malhotra

Author: Hiya Kaur Malhotra

Paper ID: V10I5-1330

Paper Status: published

Published: October 22, 2024

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Research Paper

Evaluating the effectiveness of the National Mental Health Program in India

The burden of mental health disorders in India has risen in recent decades. To address the shortage of mental healthcare professionals and infrastructure, the Government of India launched the National Mental Health Program in 1982, which promotes community participation and capital expenditure in this industry. However, the NMHP has been widely criticised for budgetary and administrative incoordination. This research paper examines the NMHP to determine its effectiveness in reducing the social costs associated with untreated mental health issues in India.

Published by: Rohana Kohli

Author: Rohana Kohli

Paper ID: V10I5-1332

Paper Status: published

Published: October 22, 2024

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Research Paper

Barriers to Patient Recruitment and Patient Participation Concerns in Clinical Trials

Difficulties with clinical trial recruitment severely hamper research advancement and the generalizability of study results. The research site may take a lot of time and effort to enroll participants in clinical studies. Every research is unique in several ways, including stages, study indications, eligibility requirements, etc. When determining the enrollment deadline, the potential duration of the trial is usually based on the study's indication and the accessibility of the patient population in the research site's geographic region. Every clinical trial's success depends on its ability to recruit and retain patients, yet these efforts are under extreme strain globally. Patients also have concerns and face significant challenges when participating in clinical trials, such as lack of trust, communication, family support, fear of side effects, etc. This manuscript explores the differences between barriers to recruitment and concerns about participation It consists of a survey intended to collect information on these matters. The collected data is then analyzed and presented using graphs and charts to illustrate the results.

Published by: Yachika Prakash Karade, Tejshree Kailas Joshi, Dr. Priyanka Prakash Karade

Author: Yachika Prakash Karade

Paper ID: V10I5-1363

Paper Status: published

Published: October 21, 2024

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Research Paper

Multi-Criteria Optimization of Financial Management in Digital Marketing for Large Enterprises using Fuzzy Decision-Making Systems

In large enterprises, optimizing financial management in digital marketing campaigns is a complex, multi-dimensional challenge that requires balancing multiple criteria, such as budget allocation, return on investment (ROI), and risk mitigation. This study presents a novel approach to optimizing digital marketing strategies using fuzzy decision-making systems and multi-criteria decision-making (MCDM) algorithms, specifically the TOPSIS method. A comprehensive dataset of 500 marketing campaigns was analyzed, capturing key financial variables such as budget, cost per click (CPC), click-through rate (CTR), conversion rate, customer lifetime value (CLV), and risk levels. The results demonstrate how fuzzy logic can be applied to assess and minimize financial risks while maximizing returns and engagement. Key insights were visualized through a 3D surface plot of budget, conversion rate, and ROI, and a box plot illustrating the relationship between engagement levels and risk. The TOPSIS algorithm ranked campaigns based on their financial performance, showing clear distinctions between high- and low-performing strategies. Sensitivity analysis further illustrated the effects of budget allocation on ROI and conversion rates, providing a holistic view of the optimization process. The study contributes to the field of financial management in digital marketing by demonstrating how fuzzy logic and MCDM approaches can drive data-driven decision-making in large enterprises. The findings have significant implications for strategic budget allocation, risk management, and campaign prioritization in the context of large-scale digital marketing efforts.

Published by: Ndeye Siga Gueye

Author: Ndeye Siga Gueye

Paper ID: V10I5-1343

Paper Status: published

Published: October 21, 2024

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Review Paper

Prosthetic Design and Load Considerations on Alveolar Bone —A Laconic Review.

For prosthetic therapy to be successful and last a long time, the design and load considerations on the alveolar bone are essential. The prosthetic option selected—removable, fixed, or implant-supported will determine which issues need to be taken into account. To distributing forces uniformly and avoiding undue stress on the alveolar bone, the design must offer sufficient retention and support. Prosthodontists can design prosthetic restorations that maintain the integrity and health of the alveolar bone while simultaneously restoring function and aesthetics by carefully weighing all relevant criteria. This review article aims to discuss various loads falling on the supporting alveolar bone from various prosthetic treatment options.

Published by: Lakshmana Rao. B, K. Jayalakshmi, K.UdayaBhanu, P.V. Vaibhav

Author: Lakshmana Rao. B

Paper ID: V10I5-1340

Paper Status: published

Published: October 20, 2024

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Review Paper

Advances in Cloud Computing for Gaming: A Comprehensive Literature Survey

Cloud computing has revolutionized the gaming industry by enabling high-quality gaming experiences through powerful remote servers, removing the need for expensive hardware. This approach, known as cloud gaming, allows players to stream games directly to devices with minimal hardware requirements. Platforms like Google Stadia, Microsoft xCloud, and NVIDIA GeForce Now deliver games on-demand, making them more accessible and scalable. Key benefits include reduced costs, cross-platform compatibility, and improved game development and distribution models. However, challenges such as latency, bandwidth demands, and data security remain hurdles to overcome. Despite these issues, cloud gaming is expected to grow significantly as technological advancements in network infrastructure and edge computing enhance its performance. With its potential to reshape gaming industry by making immersive, high-quality gaming experiences more accessible, scalable, and cost-effective for players and developers worldwide. Cloud gaming is seen as a key driver of future innovations in the industry.

Published by: Sheema Mateen Ba Abbad, Varsha Dumpala, Pachipala Varshitha Reddy, Rashmitha Kompally

Author: Sheema Mateen Ba Abbad

Paper ID: V10I5-1327

Paper Status: published

Published: October 20, 2024

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