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Research Paper

Role of Consumer Psychology in Sales and Marketing

This paper examines the role of consumer psychology in sales and marketing in the contemporary context. It is essential to understand the hows and whys of consumer decisions, and factors that influence their buying behavior and their purchasing patterns. This is critical knowledge to understand the target audience to develop effective marketing strategies for optimum sales and revenue. The existing market is highly competitive and the key players need to know how to create the right product for the right consumers. Insights into and perceptions of consumer psychology enable the designing of an effective marketing strategy to attract consumers, designing, and producing new products. This is a crucial skill and knowledge for successful sales and marketing.

Published by: Ishaan Sagar

Author: Ishaan Sagar

Paper ID: V10I2-1157

Paper Status: published

Published: April 19, 2024

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Research Paper

3D Dense CNN for Hyperspectral Imaging-Based Bloodstain Classification

Blood is a crucial piece of evidence in forensic science for reconstructing and solving crimes. Although numerous chemical procedures are utilized to recognize the blood at a crime scene, these various chemical-based methods might affect DNA analysis. One potential application of bloodstain detection and classification using hyperspectral imaging (HSI) is in forensic science for crime scene investigation. In this paper, we developed a deep learning classifier 2D CNN, 3D CNN and Dense for blood stain detection in the field of forensic science. We conduct experiments using a publicly available Hyperspectral-based Bloodstain dataset for experimental and validation purposes. This dataset contains a variety of chemicals, including blood and blood-like compounds such as ketchup, artificial blood, beetroot juice, poster paint, tomato concentrate, acrylic paint, and questionable blood. With the initial training/testing ratio set to 90/10 of the data samples, we compare the results with state-of-the-art three different CNN architecture with PCA, as preprocessing techniques. The result demonstrates that the 3D Dense CNN can offer improved classification accuracies, smoother classification maps, and more discriminable features for hyperspectral image classification.

Published by: Tejaskumar B. Sheth, Dr. Milind S.Shah

Author: Tejaskumar B. Sheth

Paper ID: V10I2-1150

Paper Status: published

Published: April 16, 2024

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Research Paper

Buyer’s Perception of Starbucks

This document provides an analysis of the buyer's perception of Starbucks, a leading global coffeehouse chain. The study aims to understand the factors influencing consumers' perceptions of Starbucks and their preferences regarding its products and services. Utilizing a mixed-methods approach, including surveys and interviews, data was collected from a diverse sample of Starbucks customers across different demographics and locations. Key findings reveal that Starbucks customers perceive the brand positively, associating it with quality, convenience, and a welcoming atmosphere. The analysis delves into the factors driving these perceptions, such as product quality, customer service, brand image, and social responsibility initiatives. Additionally, the study explores the impact of factors like pricing, competition, and cultural influences on consumer perceptions and purchasing behavior. Implications of the findings suggest opportunities for Starbucks to further enhance customer satisfaction and loyalty through targeted marketing strategies, product innovation, and community engagement initiatives. The document concludes with recommendations for Starbucks and other businesses in the coffee industry to leverage consumer perceptions effectively and maintain competitive advantage in the market

Published by: Yerravelli Nikhil Moses, Dr. Y. Md. Riyazuddin

Author: Yerravelli Nikhil Moses

Paper ID: V10I2-1147

Paper Status: published

Published: April 16, 2024

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Research Paper

Optimizing Government Grants for Startups: Encouraging Growth of Technology Startups Within the U.S. Entrepreneurial Ecosystem

The entrepreneurial landscape in the United States thrives on innovation, with tech startups playing a pivotal role in driving change and economic expansion. This article explores the symbiotic relationship between government grants and technology startups, examining the impact, challenges, and evolution of grant programs in fostering innovation. Beginning with a historical overview, it traces the trajectory of government support, highlighting milestones such as the Small Business Innovation Research (SBIR) program and legislative reforms. Through a comprehensive literature review, it evaluates the multifaceted impact of government grants on startup ecosystems, encompassing economic effects, innovation output, and spillover impacts. Moreover, it delves into the challenges faced by startups, including funding constraints, regulatory complexities, and market entry barriers, emphasizing the need for sector-specific tailoring of grant programs. The article concludes with an evaluation framework that scrutinizes procedural efficacy, outcome metrics, sector-specificity, and long-term sustainability, providing insights into enhancing the effectiveness of government grant initiatives for fostering technological innovation.

Published by: Ibukunoluwa Okunnuga, Prah Maame Korkor, Folorunsho O. Fatai, Njoku K. Tochukwu, Adeboye O. Elisha

Author: Ibukunoluwa Okunnuga

Paper ID: V10I1-1304

Paper Status: published

Published: April 16, 2024

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Research Paper

AI-based early intervention for adolescent suicidal ideation by detecting anxiety and depression.

Depression is a mental illness that affects relationships. Early diagnosis is important for timely intervention and support. This article presents an approach to stress assessment using the power of artificial intelligence AI and multimedia. By integrating audio and video support into AI-based tools, we are revolutionizing the early depression detection process designed to increase user engagement and accessibility. We have introduced the best AI that not only provides appropriate questions but also adapts to user preferences for voice and video chat. This innovation encourages participation in psychological testing by recognizing the diversity of user needs and preferences. Through a rigorous process, we measure the impact of audio and video support on user engagement and overall device performance. Our studies show not only the positive results of multiple participation but also the positive effects of this approach in many aspects. We provide great results, including performance reviews, user recommendations, and in-depth reviews of performance tools. The findings highlight the importance of audio and video support in the early detection of depression, pointing to opportunities to improve user engagement and measurement accuracy. This article contributes to the use of health technology by providing new perspectives on early depression detection and user support. The combination of audio and video support promises to provide a more accessible and engaging approach to psychological assessment, opening new avenues for improving research and practice, mental health, and well-being. This summary, supplemented with audio and video, provides a brief overview of the project's focus, methods, key findings, and contribution to early childhood depression research. Depression is a mental illness that affects relationships.

Published by: Ritesh Tukaram Avachar, Karan Popat Gondal, Sakshi Dnyaneshwarsingh Jadhav, Harshawardhan Ravindra Jare, Shrishail Patil

Author: Ritesh Tukaram Avachar

Paper ID: V10I1-1249

Paper Status: published

Published: April 15, 2024

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Research Paper

Social Entrepreneurship

Social entrepreneurship is a distinct form of entrepreneurship that addresses societal environmental issues. Despite challenges like limited resources and regulatory complexities, social entrepreneur remain committed to creating positive change. They employ strategies like such as problem- solving, collaboration community engagement, sustainability practices, advocacy and impact assessment. Female social entrepreneurs like Shiza Shahid, Rachel Brathen and Servane Mouzan have made significant contributions to societal progress and the empowerment of women globally.

Published by: Daksh Kapoor

Author: Daksh Kapoor

Paper ID: V10I1-1307

Paper Status: published

Published: April 13, 2024

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